Enquirer Consulting Group

Fransmart Buyer Map

Dan Rowe | Fransmart | October 2026

As of 14 Oct 2026

Fransmart grows emerging restaurant, retail, personal care and entertainment concepts into franchise brands, and pairs those brands with franchisees who want to own several units.

This page maps both sides of that market, covering the young concepts that could become Fransmart brands, the operators who buy into them, and the referral partners the site names.

Counts are banded on purpose. A group with no clean public count says so.

Where the buyers sit

Counts cover every firm in each group nationwide. Most are single-location businesses; the concepts worth a call are the owner-led ones with a few strong locations and room to grow.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Full-service restaurants, from casual dining to taverns and gastropubsabout 220,000about 160,000about 62,000about 3,100about 640
Fast casual, quick service, snack and beverage conceptsabout 220,000about 180,000about 37,000about 5,200about 1,300
Salons, skincare studios and other personal care businessesabout 130,000not publishednot publishednot publishednot published
Activity and recreation venues, such as indoor golfabout 21,000about 18,000about 1,900about 210about 78
Multi-unit franchisee groups and multi-brand operatorsno clean public count
Franchise consultants, brokers and commercial real estate agentsno clean public count

US firm counts by industry code, banded deliberately.

Emerging concepts ready to franchise

The brand inquiry on the Fransmart site asks about concept type, open locations, trademark status, a current disclosure document and expansion goals. The concepts that fit are owner-led, have proven unit economics in a few locations, and have not yet started franchising.

At this size one or two people make the call, and the founder is almost always one of them.

GroupWho usually signs offWho else weighs in
Full-service restaurant conceptsFounder or owner-operatorChef partner, lead investor, outside counsel
Fast casual and quick service conceptsFounder and CEOOperating partner, CFO or controller
Personal care and wellness studiosFounder or ownerLead investor, director of operations
Activity and entertainment venuesFounder or managing partnerInvestors, general manager
Specialty retail conceptsFounder or ownerBusiness partner, CFO

Operators who add brands

The site says many existing franchisees keep buying new brands, and its resources speak to experienced multi-unit operators. These are franchisee groups that already run units of other brands and want a second or third concept for their territory.

GroupWho usually signs offWhat they weigh
Multi-unit restaurant franchisee groupsCEO, owner or presidentUnit economics, territory rights, build-out cost
Multi-brand franchise operatorsChief development officer or VP of developmentFit beside current brands, real estate pipeline
Holding companies that own franchise unitsManaging partner or principalReturn on capital, depth of the operating team

Referral partners the site names

The channel partner program names franchise consultants, real estate agents, operations managers and franchise owners as partners who refer qualified buyers. None of these groups has a clean public count.

Partner groupWho usually decides to refer
Franchise consulting and brokerage firmsPrincipal or managing broker
Commercial real estate brokeragesRetail leasing agent or managing broker
Restaurant operations and management firmsOwner or director of operations

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.

NameRoleCompanyWhereEmailPhone
Will NitzeFounder & CEOIQBARMiami Beach, FLwill@eatiqbar.com+1 202 834 1086
Matthew HeldermanCo-Founder & CEOBuffalo 8Santa Monica, CAmatthewhelderman@buffalo8.com+1 203 305 9034
Kara GoldinFounder of HintHint Inc.San Francisco, CAkara@drinkhint.com+1 917 593 5974
Sid PatelCEO and FounderBeverage Trade NetworkPhiladelphia, PA+1 410 300 6597
Ryan MulvanyInvestor + Co-FounderDrink Monday, Inc.Encinitas, CA+1 858 705 4658
Steve O'DellFounder and CEOTenzoNew Yorksteve@tenzotea.co+1 585 737 4744
Matt HigginsCo-FounderReleventNew York+1 646 284 6755
Carrie LuxemFounder & CEORestaurant HR Group, Inc.Mount Prospect, ILcarrie@restauranthrgroup.com+1 773 996 6026
Dominick MiserandinoChief Executive Officer/ FounderRTMNexusNew Yorkdominick@rtmnexus.com+1 516 812 8611
Samantha RincioneFounder/ President/CEOCrave Hot Dogs and BBQNew Yorksamantha@iwantcrave.com+1 516 316 7420

Where to start

Reach concepts before they shop for a partner

The brand inquiry form waits for a founder to raise a hand. A direct note to owner-led restaurant, personal care and activity concepts with a few strong locations reaches them while they are still deciding whether to franchise at all.

Put emerging brands in front of multi-unit operators

The site speaks to experienced operators looking to add an emerging brand. Franchisee groups that already run units of other brands can be approached territory by territory, with the brand that fits beside what they run now.

Grow the referral bench by territory

The channel partner program pays commissions on qualified referrals. Franchise consultants and commercial real estate agents in the territories each brand is selling can be recruited directly, so more qualified buyers arrive through partners already working those markets.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.